It’s clear that feedback can – and should – be a critical part of the product management decision making process. When planning your product strategy it is essential to find out what real users think and then strike a balance between coming up with your own innovative ideas, reacting to market trends and taking customer opinions into account.

Decisions, decisions! Life’s full of them – from life-changing choices such as if you should accept that enticing job offer or relocate to another country to those smaller things like what to have for lunch! And decision-making is a central aspect of the product management role: the success of the product depends on the ability to make the right decisions at the right time and then communicate them effectively.