User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics. With user personas it’s easy to relate to your target audiences and ‘put yourself in their shoes’ so that you can build awesome products and cool features that really meet their needs.

User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics.