In today’s business landscape it’s become popular to talk about shifting from “project to product,” but what does that really mean? After all, what if you develop the wrong product? What if that product fails? Did shifting from “project to product” produce the desired result?

Just because your company sells traditional products or operates brick-and-mortar stores doesn’t mean you need to stick to the product management processes of the 1980s. The Product Mindset revolution is taking hold across all industries – including retail – and some of the best practices being developed by these forward-thinking companies might help your product team. Watch this webinar in which Craft.io’s Elad Simon and Matthew Jackson, Group Product Manager of retail giant Kingfisher, discuss how transitioning to the Product Mindset can help your organization.