A product manager’s responsibilities are vast and complex, with the individual tasks varying depending on the organization and the products.

Developing and delivering the best quality products and services is the goal of any product manager worth their salt. And it is high-quality products that lead to sustainable growth and provide value over time. In contrast, poor products are likely to cost customers. Driving this sustainable growth that is vital for businesses to succeed in the long run ultimately comes down to quality. But, how can we measure quality? How much should we invest in quality improvement?