At Craft.io, our mission has always been to give product teams and leaders the tools they need to make the best-informed decisions for their products’ success. And as a product professional yourself, you know that one of the most valuable tools available to any product team is visibility. That’s why, for example, we created Craft.io’s capacity planning and product portfolio management tools.

In our post announcing the Craft.io progress dashboard, we pointed out that this new tool makes it easy for product managers to visually analyze their progress on virtually any product-related metrics and categories: quarters, sprints, products, teams, objectives, etc. Users can also filter this data in any way they choose for even deeper insights – for example, to review how consistently a specific team has completed its tasks on time over several quarters.

One of the most valuable attributes of the Objectives and Key Results prioritization framework – and why we’re so thrilled that we’ve incorporated OKRs into the Craft.io platform – is how effectively it can help you bring together different departments across your company to work productively toward shared big-picture goals. Most of the other prioritization frameworks you’ve heard of – weighted scoring, the MoSCoW method, RICE, etc.

As a product professional, you know the dilemma well: You always have more ideas for your product than you have the resources, budget, or time to execute on those ideas. The same challenge, unfortunately, holds true for the broader business objectives you have in mind for your product – the marketing goals, sales goals, media goals, etc. No product team ever has enough resources to simultaneously achieve every business objective it thinks up.

If there’s a single macroeconomic indicator in early 2024 suggesting this year will be more stable than 2023, we haven’t seen it. Economies around the world are struggling. The job market has gone haywire. Plus, the tug-of-war continues between remote workers and employers demanding that they return to the office.

More than any other software tool you’ll find, Craft.io can help your organization centralize your product content companywide in a seamless, end-to-end environment. The native Craft.io platform provides intuitive tools that connect roadmapping, backlog management, prioritization, feedback analysis, dependencies management, capacity planning, and other key workflows.

Under the right circumstances and when used for their intended purposes, spreadsheets are among the most useful and impressive software tools ever developed. So, let’s get that out of the way upfront — we at Craft.io aren’t spreadsheet haters or skeptics. #GoSpreadsheets! In fact, we use them internally to build and manage our business. We just don’t use spreadsheets for our product work. Because… time and place.

For many businesses selling SaaS software and other modern tech solutions, the product mindset is built right into the corporate culture. But companies in older industries, such as bricks-and-mortar retail stores, have yet to embrace the product mindset – or, in many cases, even the product management role in general.

Product managers are responsible for defining the product strategy, delivering value to customers, building roadmaps, and driving direction. They also drive alignment between multiple teams to bring a product vision to life. That sounds like a lot to juggle! Product is certainly not easy, so how can you ensure you’re set up for success?

As the industry’s favorite end-to-end platform for product organizations, we have been listening to our business customers around the world adding more ways for product teams to benefit from our platform. For example, we recently released integrations for Figma, InVision, and Adobe XD, to allow product designers to embed their wireframes and journey maps right into the relevant items in Craft.io for their product management coworkers to review.