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Latest Posts

How user personas simplify your work

User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics. With user personas it’s easy to relate to your target audiences and ‘put yourself in their shoes’ so that you can build awesome products and cool features that really meet their needs.

7 Remote working tools for ultimate focus, motivation & productivity

From apps that boost focus to trivia that builds team morale, here are our top recommendations for remote working tools to keep distributed teams at the top of their game. Lilly Shor, Content Manager, Craft.io With the pandemic still in full swing worldwide, teams that turned remote overnight are now grappling with the ongoing challenges faced by distributed teams. And at least for the foreseeable future, it looks like remote work is here to stay.

Here's why it's so painful using Jira as a product manager

Let’s not beat around the bush: as product managers, we know from experience how painful working in Jira can be. The reason is simple: Jira is designed for developers. While it performs brilliantly as an issue-tracking software, trying to twist it to conform to a product manager’s needs can be as stressful as it is unrewarding.

Five prioritization frameworks to help you make smarter product decisions

Product managers and prioritization frameworks go hand-in-hand like rice and beans, peanut butter and jelly, or bread and butter. We could go on with the food metaphors, but we think you get our drift: prioritization is a top concern for PMs. Whether it’s feedback, requests, or new opportunities, the backlog is a repository for everything you could be doing. But the age-old question persists: What should we be doing?

Introducing multi Jira Project integrations, custom grouping & more

In Craft.io’s latest release, we’ve launched several practical tools that will help ramp up your team’s efficiency, as well as introduced an exciting improvement to our Jira integration with multi Jira Project integrations. Let’s take a quick look at these updates.