Web analytics are a standard for online businesses, and product managers rely heavily on web analytics data when making product decisions. Stats like website traffic, conversions, in-app events, or unique users are frequently used as indicators of business health, because they help identify if the product is moving in the right direction or not.
Statistically, if you own or manage a website, you’re probably using Google Analytics. For countless business owners and marketers, Google Analytics is their go-to source for website performance data. Google’s dominance in the analytics world looks set to continue, even as it currently migrates its 35 million customers onto Google Analytics 4 (otherwise known as GA4 – the new version of its product) by July 1 2023.
The e-commerce market has exploded over the past few years and is continuing to grow at an accelerated rate. By 2023, online retail sales are anticipated to reach.17 trillion. With more people doing their shopping online than ever before, e-commerce CX has become a priority for many businesses. With a highly competitive landscape of as many as 12 million e-commerce companies, delivering easy and convenient customer experiences is more than a differentiator—it is a necessity for brand success.
The Exoprise marketing team sat down with their CEO, Jason Lieblich, to discuss predictive analytics, market trends, and the technology’s usage in troubleshooting network issues.
Setting up your own servers requires a lot of up-front investment and ongoing maintenance. That’s why most technology companies today use an Infrastructure-as-a-Service (IaaS) provider for their compute needs.
