Home-bound customers turn to messaging channels
Like the perfect storm, 2020 blew in and turned business on its head. And today, business operations, offices, and even customers look quite different. According to a recent McKinsey survey, over 75 percent of customers in the U.S. have tried something new when it comes to how they shop, the services they use, or how they communicate with companies. Many of these changes are likely to stick around long after the pandemic is over.