Over the last year, the impact of AI on customer service has been massive. Many customer experience applications and workflows can be optimised with AI – but not all AI solutions are tailored to customer experience.
Few can deny the potential of AI to improve customer experience, but many remain hesitant to trust it. That’s why building customer confidence in AI remains one of the biggest challenges facing CX leaders today. The reasons are understandable: AI is powerful, very technical and can be difficult to understand. The name alone can spark fears of human obsolescence – or getting trapped in an endless loop with a chatbot that can’t help.
In this article, we’ll take a deeper look into ITSM and ESM, exploring how they impact diverse business verticals and, more importantly, why integrating both could be a game-changer for your organization. In the constantly evolving arena of service management, gaining a clear understanding of the fundamental distinctions between Enterprise Service Management (ESM) vs. IT Service Management (ITSM) is crucial.
What is the most important thing you can do to reduce churn and increase word-of-mouth referrals? The answer is obvious, but it’s often overlooked: improve your customer service. No matter how awesome you think your product is, or how skilled your customer support team is, your customers are most likely to remember the direct interaction they have with your company.
