Teams | Collaboration | Customer Service | Project Management

Five Strategies for Managing Customer Expectations

A customer can expect everything from the ordinary to the seemingly impossible. But whether or not a customer is asking you to take them to the Moon or provide a simple reporting apparatus, your business needs to be able to meet their expectations in at least some manner, or risk the consequences. So in the cases where a customer is asking for something you can’t provide, whether that’s faster response times or new features, your business needs to manage their expectations.

What is a Customer Pipeline and What Can It Do For You?

If your B2B business is aiming to grow in 2025 and beyond, then chances are that your sales team is chasing new business. It’s a reasonable strategy – new business acquisitions means more revenue. But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones?

5 steps to get started with self service - Step 3: Create your knowledge base articles

Get comfortable, relax, and enjoy the recap of the third episode in our webinar series 5 steps to get started with self-service series. On July 29, we delivered Step 3: Create your knowledge base articles. Join us as we showcase how to confidently build and optimize knowledge base articles that address real customer issues. Using Zendesk tools, AI enhancements, and best practice writing techniques, participants learned to create clear, searchable, and helpful content to reduce support tickets and improve self-service satisfaction.

How to Train and Onboard Support Agents Quickly Without Sacrificing Quality

For customer support managers, few challenges are more urgent—or more daunting—than ramping up new agents quickly and effectively. Whether you’re scaling up or replacing outgoing staff, the longer it takes to get new hires up to speed, the more pressure it places on your experienced team—and the more risk you run of customer dissatisfaction. The problem? Many B2B support teams are grappling with long ramp times, complicated tech stacks, and rising expectations from customers.

Zendesk Deep Dive: Deliver trusted CX across AI and human agents

Discover how Zendesk AI agents that act human build trust and transform customer experience in this session. Learn how AI agents handle up to 80% of tickets, freeing your team for complex issues while maintaining empathy and quality. Explore native quality assurance tools with dashboards and automated scoring that monitor AI and human agent performance. Watch the live demo to see QA insights in action and learn how to deliver smarter, personalized support at scale.

The future of service software is uncomplicated | Refresh Virtual Summit, June 2025

Complexity is the enemy of exceptional service. It slows teams down, drives up costs, and creates friction for businesses, employees, and the customers they serve. In a world where many are weighed down by bloated software and rising costs, Freshworks takes a different approach.

5 steps to get started with self-service - Step 2: Add users and create your help center framework

Welcome to the second episode of our Zendesk self-service series! Join us as we explore how to set up team roles, manage permissions, and organize your help center. Learn easy branding tips and how to add web widgets for quick customer support. Watch now to build a secure, well-managed help center that works for your team and customers. Highlights include Zendesk makes customer service better. We build software to meet customer needs, set your team up for success, and keep your business in sync.

Power employee experiences with AI-driven support | Zendesk for Employee Service

Great employee experiences start with great support. Zendesk for Employee Service makes it easy for every department to deliver fast, reliable help at scale. handle routine questions automatically, so your teams can focus on what matters most. Set up fast, resolve even faster Power self-service with AI Scale smarter and spend wiser Keep employee data secure Zendesk makes employee service better. We build software to meet employee needs, set your team up for success, and keep your team in sync.