There’s a lot of interest in the opportunity of artificial intelligence (AI) for IT service management (ITSM), especially with the media hype caused by ChatGPT and other generative AI tools. This is not only influencing ITSM tool product development, it’s also had an impact on “marketing machines” and the terms employed to help sell products and services.

Goal alignment is an essential part of developing long-lasting relationships with customers and clients. For instance, if you are offering consulting services, it’s important to make sure that you are on the same page as your clients from the outset and have a solid understanding of their needs. When both parties are fully aligned with set goals and outcomes, you leave no room for hidden surprises further down the line. ‍