Web analytics are a standard for online businesses, and product managers rely heavily on web analytics data when making product decisions. Stats like website traffic, conversions, in-app events, or unique users are frequently used as indicators of business health, because they help identify if the product is moving in the right direction or not.
It’s go time for retailers, and no one hustles harder than small businesses getting their brand out there during the holiday season. But those on the small-but-scaling side of retail don’t have to hustle on their own, especially when it comes to delivering an efficient, scalable customer experience through the high season and beyond.
Most businesses maintain some sort of customer self-service tools, whether it’s a chatbot or guide bot framework or a collection of knowledge base articles. Chances are your business maintains some sort of a self-service option, but does your business do a good job of promoting that to your customers? Self-service provides customers the opportunity to solve a question on their own without directly involving your customer support team or help desk ticketing software.
Like any manager, you’ll know that creating a remote team workflow can go a long way in determining the effectiveness of your team and the projects they take on. If a remote team workflow is too lax and vaguely defined, projects will fall behind schedule, and success will be hard to measure. If it’s too strict and rigid, it can make workers inflexible and create rifts between teams and their managers.
Remote work is an opportunity.
The struggle of creating high-quality content is real. Leading content needs merging various ideas from many brains on content creation, evaluation, and delivery. Even if you are a content trooper, you need a clear approach to connect with other team members, document their activities, and offer a home for all the information they generate. This is where content collaboration, or the concept of handling all aspects of content creation and diffusion in one place, is helpful.