Customers want to feel understood and heard, and this requires empathy. People with strong empathic abilities are better at establishing long-term customer relationships. But the problem is empathy can be a difficult skill to teach. Since it’s an emotional subject, it can be challenging to find hands-on learning activities, and you don’t want training to feel too forced or heavy-handed.
For the past years, companies and organizations faced new operational threats and compliance risks, both in their industries and communities. One beneficial strategy to address these matters is through a sustainability lens, or environmental, social, governance (ESG) lens. Businesses and investors have set their eyes on evolving ESG criteria to comply with regulations, and improve their entire operations and performance.
Developing and delivering the best quality products and services is the goal of any product manager worth their salt. And it is high-quality products that lead to sustainable growth and provide value over time. In contrast, poor products are likely to cost customers. Driving this sustainable growth that is vital for businesses to succeed in the long run ultimately comes down to quality. But, how can we measure quality? How much should we invest in quality improvement?
Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social media strategy are often more successful. Great social media marketing accounts for the needs of both the consumer and the business. You can achieve this through careful research and a detailed social media strategy template.
Social media has significantly changed the way people communicate at home and at work. But should you be encouraging social media use at work, or is workplace use of social media nothing more than an unwanted distraction? In this article I will outline the risks and benefits of social media in the workplace, the best practices for managing social media use at work, and provide you with a social media policy example that you can use in your organization.