Having been at startups my entire career, I’ve encountered the dichotomy between speed and scale when building software products.The usual attitude entrepreneurs take when building the first iterations of their products is “...we aren’t anywhere close to facing problems of scale, so let’s worry about that when we get there.” This first version of the software is built and shipped fast, and it’s only a matter of time before engineers realize that they simply don’
Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms. In addition to meeting customers where they are, social media is a great method for customer outreach whether or not you pay to promote content.