Teams | Collaboration | Customer Service | Project Management

With new technology and trendy platforms emerging all the time, it can feel impossible to know what services your marketing agency should offer. We all remember the Clubhouse hype at the beginning of 2021, right? But when was the last time you actually used the app? No one wants to position themselves as an expert in a channel or platform that won’t exist in six months. Still, there are thousands of marketing agencies out there, all offering the same thing.

Today’s knowledge workers spend about 60% of their time on “work about work”—such as unnecessary meetings, status checks, and searching for information—according to the Anatomy of Work Index 2021. Even before remote work, the average large U.S. business lost $45 million in productivity each year because of inefficient knowledge sharing. But getting people to change how they work, even when the current process is painful and time consuming, is hard—really hard.

E-commerce has grown into a saturated market. Nowadays by the time visitors have landed on your eCommerce website they’re likely to have seen similar products to yours in a number of different styles, varieties and prices, and all being offered by a multitude of different brands. So how can you differentiate your website from your competition to better engage and convert visitors? The answer is website personalization.