Customer onboarding is a critical first step in cultivating long-term customer success. ‍ This process sets the foundation of your entire customer relationship, presenting an opportunity to impress, engage, and retain your clients. ‍ If executed correctly, a thoughtful onboarding process can significantly enhance customer satisfaction, encouraging them to remain with your business and become advocates of your products and services. ‍ ‍

It’s more critical than ever to deliver customer support in a timely and efficient manner. According to Forrester, customers are 2.4 times more likely to stick with a brand when their problems are resolved quickly. To achieve that level of responsiveness, your business needs live chat—providing a way for customers to interact with you at any time, day or night. But not all messaging and live chat software is created equal.

Your phone buzzes with an email notification. Subject line: Important information about a recent security incident. Sounds familiar, right? Unfortunately, security incidents are more and more common, which means many companies are leaning on trust to galvanise their customer relationships. Trust is the cornerstone of customer relationships, but in today’s changing data privacy and security landscape, it’s hard to earn and easy to lose.