In the dynamic world of Business-to-Business (B2B) Software as a Service (SaaS), providing exceptional customer support is non-negotiable. One of the key tools that can elevate your support game is live chat. However, to ensure that your live chat is as effective as possible, tracking the right success metrics is crucial. In this blog, we’ll explore the critical Key Performance Indicators (KPIs) you should focus on to track the success of live chat in B2B SaaS support.

In today's fast-paced digital landscape, the cost of bad workflow in enterprise companies has grown significantly. Without effective workflow automation tools, employees are forced into time-consuming, manual processes that drain productivity, increase operational costs, and hamper organizational agility. Many enterprises still rely on outdated systems and scattered workflows that prevent them from reaching optimal productivity.

In the ever-evolving landscape of Business-to-Business (B2B) Software as a Service (SaaS), exceptional customer support is a crucial differentiator. One of the most potent tools to enhance customer support is live chat. At TeamSupport, we are committed to helping organizations implement effective workflows using live chat to streamline their support efforts and ensure customer satisfaction.

Bill Gates was quoted saying, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” Workflow automation is one of the finest methods deployed to succeed in business. It is considered the ultimate alternative to traditional inefficient and time-consuming business processes. The objective of a business is to reduce operational costs while ROI increases.