Data Storytelling by Mauricio Bernardo da Silva
It happens to the best of us: We're presenting a crucial data analysis, but the key stakeholders keep nodding off, while others scroll their phones. Surely their lack of attention span is to blame… isn’t it? But there is something we can do to better hold attention. By tapping into storytelling techniques, we can build a storyline with actionable data insights to keep our audience engaged, from start to finish.