Teams | Collaboration | Customer Service | Project Management

Figuring out what to charge for products is challenging. Determining what to charge for services is even harder. And when those services are both creative and wide-ranging — like they are at your agency — getting pricing just right can feel downright maddening. In this guide, we’ll show you what you need to know as you develop an initial pricing strategy for your agency, along with 14 strategies businesses across a spectrum of industries use to set their pricing.

This month at Miro we released many of the features that were talked about at Miro Next and a few more besides. Read on to see how Miro’s newest features can help your team work better together, check out our roundup of releases from July. This month at Miro we released many of the features that were talked about at Miro Next and a few more besides. Read on to see how Miro’s newest features can help your team work better together, check out our roundup of releases from July.

The help desk is one of the most crucial elements of IT service delivery in an organization. If employees or customers face any difficulty, they're the first point of contact to resolve the issue. So, having a secure service desk is a basic step to ensure its efficiency — and avoid costly downtimes. Besides preventing cyber attacks, a robust help desk software on your side will help you to be compliant with industry standards, so it's a win-win situation.

The daily bombardment of alerts dinging, beeping, and ringing from all those applications we use is enough to drive someone completely crazy. Yet, for some inexplicable reason, we allow ourselves to be interrupted by Slack in a way we wouldn’t from any other platform. Even though it seems completely counterintuitive, and despite the sheer amount of daily notifications (because we still can get a bunch of notifications from Slack alone), we love and use Slack—a lot.

Editor’s note: Tech decisions can set the tone for how employees experience belonging, especially in distributed workforces. Successful leaders often cultivate company culture through digital workplace experiences. CIOs enjoy an outsized role influencing company culture, even before employees or customers are onboarded. “I hold the keys to the experience that every employee has,” said Colleen Berube, CIO and SVP Operations at Zendesk.

At its core, any B2B business’s goal is to provide value to its clients. Fortunately, the product or service being sold isn’t the only way for a company to demonstrate or provide value. There are countless opportunities for B2B sellers to act less like a supplier, and more like a partner before, during, and after the sale. That is why we will review the B2B customer journey and how businesses can optimize using proven frameworks and analytics from their operations.

The pandemic saw a massive shift in the way teams work together. With remote work becoming the new normal, secure collaboration tools became crucial in helping teams collaborate seamlessly despite being spread across different cities or even different continents. But why does the word "secure" hold the utmost importance here? While remote work offers the flexibility of working from anywhere and using any device, it can pose a great threat to an organization's data.

Experience management (XM) is a term that has been in everyone’s mouths as of late. It has taken the IT world by storm and heralded it as a new and innovative way of viewing the relationship between customers, employees, and stakeholders. Customer experience management and employee experience management have become integral to ITSM and the service industry. Hence, it was only a matter of time for experience management to become highly regarded in this data-driven and ever-expanding market.

The way businesses communicate with their customers is constantly evolving, and it's essential to stay ahead of the curve when it comes to providing the best possible experience. A business that can communicate effectively with its customers is more likely to build a strong relationship and earn repeat business. Knowing what steps to take to improve customer communication can be difficult, but we've compiled the best tips that will help you strengthen your customer communication this year.

In marketing and sales, purchase funnels form a crucial part of how we view the customer journey. And the most common way of measuring the effectiveness of a purchase funnel is with conversion rates. Conversion rates provide a temptingly simple way of measuring how successful each of your tactics or touchpoints has been in moving the customer along – one step nearer to that all-important final stage – the sale.