Why customer-centricity unleashes innovation
What makes an innovation successful? The history of innovation is littered with great products that people simply didn’t need or want. From Segways and Crystal Pepsi to a long-forgotten Harley Davidson perfume, it’s clear that creativity and technical ability will only get you part of the way there. True success hinges on your ability to build something that meets an existing problem or gap, and products that fail to resonate will ultimately disappear.