Teams | Collaboration | Customer Service | Project Management

Your business can’t grow without a solid customer base. The people who keep coming back are the ones who bring in repeat sales, spread the word for you, and make your team’s work smoother and more rewarding. Customer database software helps you build a loyal customer base by keeping all the details in one place and turning them into something useful. With just a few clicks, you can manage customer information, spot patterns, follow up at the right time, and stay one step ahead.

Email marketing is still among a business's most effective means of communication. Your email list is an asset for reaching consumers and prospects. Most companies find a poorly maintained database one of the most difficult things to deal with. You must avoid these common pitfalls to reap better results from your email marketing and campaigns.

Can you afford to lose control of your database and risk your ITSM compliance and security? Complex database systems require a strong monitoring solution in order to keep your database in check, including monitoring queries, setting alerts, and auditing activities. It gives you a clear view of your database’s activity, ensuring your ITSM framework runs smoothly and efficiently.

Your business data is of no use if you can’t get actionable insights at your fingertips when you need it the most. For smaller businesses, data management becomes particularly trickier. Often, smaller organizations don’t have the resources, time, or assets to collect, collate, and make sense of customer data. This is where investing in database management software becomes mandatory.

Today, it’s more important than ever for companies to be able to share internal and customer data with key stakeholders. At the same time, they need to protect that data from malicious actors in order to prevent costly and reputation-damaging leaks. To strike that balance of connectivity, reliability, and security, many companies now use cloud-based databases in place of on-premise technology.

A SQL dashboard is a powerful tool that allows you to visualize data stored in a database such as MySQL, PostgreSQL or Snowflake. These dashboard tools require you to use SQL (Structured Query Language) to select the specific data (in a database) you wish to visualize.

Amazon DynamoDB is a fully managed NoSQL database service built for scalability and high performance. It’s one of the most popular databases used at SaaS companies, including Courier. We selected DynamoDB for the same reasons as everyone else: autoscaling, low cost, zero down time. However, at scale, DynamoDB can present serious performance issues.

PostgreSQL announced their latest version (PostgreSQL 14) on September 30th, which includes a bunch of features like pipeline API, gathering statistics on replication slots, query parallelism improvements and so on. While the origin of PostgreSQL can be traced back to 1986, it has been in active development for the past 30 years.

In this blog (Part III), we will discuss the motivation and high-level architecture of the DBaaS Backup and Recovery procedure for databases hosted on DBaaS. This blog discusses the motivations behind the Backup/Recovery process and it’s high-level design and architecture of the various components that constitute it.] These are the high-level motivations/goals for the Backup and Recovery design for DBaaS. There are two major design components.

Teams at Freshworks primarily use MySQL for their database needs. Freshworks being an AWS shop, RDS MySQL has been our primary, go-to solution. Sometime back a team was formed and tasked with building a self-hosted DB solution. We called ourselves the DBaaS (Database as a service) team and started with a DBaaS solution for MySQL. In this blog post (part I of the series) we discuss the motivation and high-level architecture of the DBaaS solution.