The digital revolution has changed the way we find the information we need and how we get help. Now, you can find out everything you need with the swipe of a smartphone, including discovering how to hire a Jira expert. When it comes to the corporate world, the humble service desk has undergone quite the digital transformation too, helping users receive the right help in a timely manner.

With the new year setting in, you might have already identified new leaves to turn, and set your customer service objectives accordingly. Along with the goals that you have already framed, here are five questions that can help you reflect on your current support setup, ensure that you are on the right track, and fine-tune your objectives for the year.

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone and social media. For customers, it fosters a sense of trust that they can reach you the way they want.

Messaging has changed the way we communicate. Relationships big and small — from the personal to the political to the commercial – can be mapped out across conversations in the messaging apps almost everybody uses every day. In our annual conversational business report, State of Messaging 2020, we look at the biggest messaging stories from the past year, along with research, reporting, and predictions on how the future of messaging between brands and customers will play out.

The emergence of bots, AI, and interactivity in messaging has transformed channels like Facebook Messenger, WhatsApp, and iMessage from places we chat to platforms where we do business. Conversational business is only going in one direction—Gartner estimates that “by 2022, 70% of all customer interactions will involve emerging tools like chatbots, machine learning, and mobile messaging, up from 15% in 2018.”

In the past 3 years, the AI space has become so noisy that even seasoned executives struggle to cut through the jargon, making it challenging to deliver against an AI strategy. Support leaders face a series of roadblocks. The AI space overall isn’t accessible to the business stakeholders who want to leverage it for improved customer experience.

Every time the Help Desk phone rings, it costs your organization, money. One of the best methods for businesses to save money is to automate time-consuming tasks, which, of course, takes the cake when it comes to delivering support. It is important to invest in quality support for your employees, especially as it helps them be more productive. Let’s look at some of the cost metrics that workplace support incurs.

Freshbooks is a cloud-based software that provides accounting services to its users. The application is geared towards small businesses and self-employed professionals, enabling them to track their financials by logging on to their accounts. At its core, Freshbooks is a straightforward application that eliminates paperwork by automating tasks like invoicing, organizing expenses and client follow-ups.

Identifying the attributes that constitute a qualified lead can be a complicated process, especially if your product caters to a wide variety of customers. Your sales reps need a clear and structured strategy to ensure their lead qualification process is both consistent and reliable. A lead qualification checklist establishes the criteria and step-by-step framework your team needs to ensure the leads they work have the highest probability of becoming future customers.