The power of lead value in sales forecasting
One in four sales managers report being unhappy with their forecast accuracy, according to CSO Insights. However, it’s not always clear what your options are when you’re looking for a better alternative. For starters, most sales forecasting methods tend to follow one of two general approaches. The first is based on analyzing past revenue results and using that historical data to project future earnings, as in the case of a run rate or exponential smoothing formula.