Your business probably interacts with hundreds of customers across various communication channels every day. Each interaction holds a vast amount of data regarding your customer’s concerns, expectations, and even about how satisfied they are with your service. Interaction analytics (IA) helps you analyze all this unstructured data to personalize service and avoid negative interactions. In this article, we’ll explore what interaction analytics is and how it can benefit your company.

Service desk platforms – also called agent desks – help companies enhance the customer experience, scale conversations across multiple channels and reduce customer service costs. Zendesk and Freshdesk are two of the most established ticket management software platforms in the space and are used by hundreds of thousands of companies around the world.

54% of consumers worldwide report that they now have higher customer service expectations than just a year ago. That said, quality customer service software can help you streamline your business activities and improve the quality of your customer service. The software is more efficient as it captures more valuable information necessary for improving your business. Here, we learn more about customer service software, its benefits, and how to find the best one for your business.

Customer service is hard. Measuring the value of good customer service is even harder. However, only if you have quantifiable data on how well your support team is doing can you improve existing processes, make better staffing decisions, and ensure customer happiness. The best way to get these insights is by measuring customer service key performance indicators or customer service KPIs. In this article, we’ve covered everything you need to know about customer service key performance indicators.

Grupo Cepas, an Argentine company dedicated to the production of beverages, invested a lot of time and effort in the manual management of IT processes. The use of paper forms and ineffective communication through email created a bottleneck effect where processes were slowed down with any delay. They had a ticket system, but it was used to manage IT industry requirements, not end-user orders.

Social selling has impacted the market ever since we started trading products. A gentleman in 1600s Italy could visit a family member, adore their new statue, and ask where they got it. Market analysis indicates that consumers influenced by social media are four times more likely to spend more on purchases. That’s over standard advertising. With the market shifting, it’s essential that your company has a strong handle on the social market and how to use it to your advantage.

According to the latest McKinsey report, the pandemic has redefined online shopping for the customer. Enter, omnichannel retail. With a drastic move to online stores, around 40% of customers have switched brands to those who are better equipped – not just in back-end logistics, but in terms of their customer experience as well.

If you read our earlier blog “The Common Issues with Operating Multiple IT Service Desk Tools,” then you’re hopefully better aware of all the issues caused by running multiple service desk tools and potentially now looking at how to justify an ITSM tool consolidation project. To help, this blog shares some of the key opportunities to create a compelling business case for change.

Sales psychology is in a constant battle to keep up with customer needs and habits. Over the past 10 years, sales trends have seen a growing increase in customers who are well-researched and don’t want to be coddled. Instead, customers are arriving in sales situations with a wide variety of product options and too much data. It’s overwhelming.

Customer-facing organizations are constantly on the lookout for a customer support solution that can help their support teams prioritize and respond to customers efficiently. Cloud-based helpdesk software is changing the way businesses design and deliver support to customers. At Freshdesk, we have always believed that a cloud-based support solution is the way forward for businesses of all sizes because it helps provide a call center infrastructure that is scalable, efficient, and easy to use.