Understanding the key differences between sales and marketing allows you to streamline business operations and ensure clear communication across the board. Below, we’ll answer all your questions about sales and marketing. And we’ll reveal exactly how you can align your sales and marketing teams to boost efficiency and profit.

Companies of all sizes want to increase revenue. But at one point or another, all revenue growth is hindered by time. Even if sales reps sold a product every second for 24 hours a day, that productivity would hit a limit. You then have two choices: hire a larger sales team, or enter a channel sales partnership. Most companies choose the second option to save time, cut costs, and expand their market.

If you’ve heard the term “unique selling proposition” or “unique selling point” thrown around lately but aren’t quite sure what it means, we’ve got you covered. In this guide, we’ll provide a clear unique selling proposition definition and answer some of the most common questions people have about USPs. We’ll also show you 10 unique selling proposition examples to jumpstart the tricky process of crafting the perfect one to increase sales.

IT professionals have long envisioned the concept of a single view into one's company. This would: Fortunately, this concept is available today for forward-thinking organizations that invest in a Unified Service Management Platform like Vivantio. Here's 8 Reasons Why You Should Elevate Your Customer Experience Ecosystem and create a future-ready firm with a level of connectivity that gives service and sales teams a holistic view across their enterprise.

Archers and bowmen trained in instinctive shooting have a special skill. Bystanders will see them take their stance, tighten the grip on their bow, and shoot swiftly and accurately by ‘instinct’. But their perfect shot is attributed to consistent practice and extreme focus that builds muscle memory to make their execution so natural and seamless. Persistent and focused efforts by brands to decode shifting customer expectations help in landing the perfect shot at customer delight.

Harmony Public Schools is a system of 58 Texas charter public schools, providing rigorous, high-quality, education in the fields of Science, Technology, Engineering, and Mathematics (STEM). Through a collaborative environment, Harmony offers students from traditionally underserved communities the opportunity to excel with project-based learning, developing the necessary skills to become global citizens.

Sales technology has come a long way from the Rolodex and the post-it note. Sales teams can now connect with leads and clients in more ways than ever before, from emails to phone calls to video conferences. All that constant communication is made possible in part by Customer Relationship Management (CRM) technology. Sales reps use CRM systems to capture every interaction, keep contact info up to date, and manage accounts of all sizes. That’s just the tip of the iceberg.

Building a killer customer service resume is the key to standing out and making it to the first round of interviews in the ever-competitive field of customer support. Your resume — the lens through which companies can get a glimpse of you, your experience, and your accomplishments — is the first thing that recruiters will come across. So it’s absolutely crucial that you build an awesome customer service resume.

October is National Cybersecurity Awareness Month and this month on the Vivantio Vibe podcast, we dive into security issues, trust factors and some questions you should ask to make sure your software vendor will keep your company and your customer's data safe. Director of Digital Marketing and Vivantio Vibe podcast host Todd Carruth shares 4 questions to ask your vendor about security. You can listen below or download wherever you get your favorite podcasts including iTunes or Spotify.

Positioning a business around customer service doesn’t happen overnight. It requires the right people, tools, and processes to make it a reality. But investing in building a customer service oriented culture pays off. According to Forbes, customer-centric companies are 60% more profitable than companies that don’t focus on customers.1 As the bar continues to rise, more and more companies are trying to figure out what it means to be a customer service oriented business.