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How AI and data analysis can help your business provide the personalised service customers demand

Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped. Not being able to harness the power of that data means companies face real danger.

How Workforce Analytics Is Lifeline For Your Business?

In today’s competitive business environment, data-driven decision-making is necessary for sustainable success. Companies are leveraging data to gain insights, improve efficiency and increase profitability. Data-driven decision-making enables businesses to understand customer needs, target the right markets, develop better products and services, and optimize operations.

Workforce Analytics: Trends, Benefits, and KPIs

Workforce analytics has been around for quite some time now, and it is still going strong today. In fact, you might be surprised to learn that workforce analytics isn’t just a method of data collection and analysis. Instead, workforce analytics can actually be described as an umbrella term encompassing several separate processes and methods of gathering data and then using it to your company’s advantage to make better decisions and gain a competitive advantage over the competition.

Top 5 Common E-commerce Data Management Mistakes

81% of online shoppers look up products before purchasing. This is why it is crucial to have accurate and highly detailed product information on your eCommerce site. However, product content is just one element of eCommerce data management. It also requires the efficient collection, storage, and use of all data.

Omnichannel Analytics: the Key to Building Better Notification Experiences

Web analytics are a standard for online businesses, and product managers rely heavily on web analytics data when making product decisions. Stats like website traffic, conversions, in-app events, or unique users are frequently used as indicators of business health, because they help identify if the product is moving in the right direction or not.

How to create a Google Analytics TV dashboard for GA4

Statistically, if you own or manage a website, you’re probably using Google Analytics. For countless business owners and marketers, Google Analytics is their go-to source for website performance data. Google’s dominance in the analytics world looks set to continue, even as it currently migrates its 35 million customers onto Google Analytics 4 (otherwise known as GA4 – the new version of its product) by July 1 2023.