There is a push to automate everything, but is this the best way forward? The financial case for automation in customer service to lower your costs is clear but this shouldn’t be the only consideration. You also need to assess the impact that a service or helpdesk automation will have on your business, your employees and your customers. If done without putting the customer first, your automation in customer service might be perceived as impersonal.

Ah, the good old days! As a leader that benefits from technology, you remember the days of: Oh, wait! Good old days? What am I thinking? Those days were terrible! Then COVID19 hit and, miraculously, our IT department was regarded as heroes as they moved us online within a couple of weeks. Further, their interest in helping us utilize technology to improve the way we worked was outstanding, keeping us competitive, compliant and sustainable. What changed?

You’re at your desk when you overhear two fellow support agents debating the difference between customer service and customer experience. They ask you for your take, and your palms turn sweaty—you have no idea how they’re different. Many support agents use customer experience and customer service interchangeably, but the two terms do not mean the same thing. Understanding the difference between them is critical. Why?

Here are the newest integrations from Zendesk to help your team provide great experiences.

Imagine you open your computer one morning to find a deluge of emails and phone calls, but you have no system in place for fielding them all. You may feel overwhelmed or stressed, and you might even start to doubt your capabilities. For HR team members, this situation isn’t out of the ordinary. They receive dozens of requests—if not more—from company employees each day. An HR help desk is the solution for navigating these numerous requests.

Your customer service framework is like the instructions manual for building some flat-pack furniture. Without directions, you’re guessing how your new desk goes together. Likewise, your support team will improvise how best to respond to incoming customer queries if they don’t have a guiding framework – which can lead to long delays and inconsistent customer experiences. A framework is useful for clarifying how, when, and why you provide the type of service you do. It maps out.