Over the past 30 years, the term customer relationship management (CRM) has evolved with the times—what was once seen as a tool designed to provide visibility into a company’s sales pipeline has morphed into something much more powerful. At its heart, CRM is about managing current and potential customer relationships by collecting and analyzing data.

These are unprecedented times. All around the world, as more and more countries start the process of responding to COVID-19, companies and employees are trying to make the shift to remote work so they can keep work going. For many people, this means working remotely for the first time — and getting used to the challenges of working from home is going to be a bit of an adjustment. But even people who are used to working remotely are finding it hard right now. Because this is different.

As millions of teams adjust to working remotely full time, many are searching for ways to stay productive without compromising work-life balance. Finding time for deep focus, reducing digital distractions, and fighting the constant deluge of app toggling and notification checking are all top priorities for workers—and for good reason. According to the Anatomy of Work Index, nearly three-quarters of workers experience burnout every year.

What do your customers want? This question has been asked more than any other question in today’s competitive business world. Undoubtedly, this era belongs to customer experience, and every company is striving to provide the best possible experience to its customers. While it is crucial to understand your customers, it is equally important to explore the fundamentals of customer interaction. Every great business works on the rule of thumb of seeing the world through the customer’s eyes.

Against the backdrop of the novel coronavirus pandemic, different business operations have adopted a new style of working (work-from-home) and have started functioning remotely to maintain business continuity. Customer support teams too have started supporting customers from the safety of their homes. Amidst the uncertain times, as Jack Ma said, you have to adopt new practices, change existing processes, and do it quickly.

“Shadow IT” can be a divisive subject depending on how long you’ve been in the IT field. There is a legacy attitude within many IT teams that shadow IT must be controlled – but it can bring significant benefits to an organization. Modern IT teams understand these benefits, and focus on balancing shadow IT’s value and risk. Moving past that legacy attitude and developing a modern IT mentality in your organization can be difficult.

Push notifications are an important aspect of the Mattermost user experience on mobile. When important messages come in, many users like to be notified on their mobile devices so they can respond quickly. Mobile push notifications make it easier for users to stay informed or take faster action while on the go. When it comes to mobile data privacy, many organizations prioritize secure handling of messaging data, particularly when it may contain mission-critical or proprietary information.

With the coronavirus outbreak, customer experience teams across the globe are having to rapidly adapt amid ticket spikes, customer cancellations, market volatility, and increased uncertainty. Each week, the world is changing, and business simply isn’t business as usual. Most teams responding to customers are transitioning to a work from home environment, putting additional strain on their ability to respond to customers effectively. For many of us, that means learning and adjusting as we go.