The paradox of channel choice
More isn’t always better. Take your local supermarket for example. Say you need to pick up a salad dressing before dinner, but you’re famished—you just want a dressing that will taste good so you can eat in peace. Yet, with over 175 salad dressings to choose from, a quick trip to the grocery store could leave you in the fetal position in aisle three wondering which dressing would best complement your three-ingredient salad.