Atlassian's guidelines for writing with AI
AI is a helpful tool but, without guardrails, its writing can fall flat. We joke about AI tells like em-dash overuse and “it’s not X, it’s Y,” but issues with over-reliance on AI writing go deeper. On Atlassian’s Brand team, these areas are top of mind. We want to move fast with AI but still put out content that is useful, fun to read, and trustworthy.