How to protect consulting margins when AI shrinks billable hours
A market positioning project that used to take a consulting team four to five weeks now takes two and a half days. That's not a forecast. It's what Michael Nenninger, former EVP of digital consulting at msg, described on a recent episode of the Leaders in Consulting podcast. His team built the work as an AI workflow: around 60 prompts, 15 sub-tasks, and a human checking quality along the way. The host did the math on air: that's 5% to 10% of the effort it used to take.