Work needs a "why": 7 team practices for sharing purpose
All work has a purpose. Companies don’t build things for fun (even if we have fun doing it, sometimes). But that purpose doesn’t have to be a world-changing mission. Put simply, it’s the outcome you’re trying to achieve – in five years, next quarter, or by the end of this week. The hard part is staying connected that purpose. But it is possible, and it’ll make your whole team not just more productive, but more empowered and fulfilled.