AI tools are everywhere in agencies today. Upto 78% of organizations globally are already using AI in at least one business function. Many agencies are using ChatGPT for content, Midjourney for design, SurferSEO for optimization, and dozens of other tools to work faster and deliver more. But here’s the problem: While AI is speeding up execution, most agencies still lack visibility into how these tools are actually impacting productivity, billable work, and team performance.