Proactive and supportive customers, gamers are extremely loyal – to others in their community, and to the games they know and love. This strong sense of being part of a like-minded community and social element is what draws many to the pursuit, all while being afforded the freedom to take risks, progress towards set goals, and a chance to fail, while in a safe space.
What are the most dreaded customer service calls to make? Do customers enjoy making small talk with support agents, or prefer to get straight to the point? We polled more than 1,200 consumers across the United States to get a pulse on how they are feeling today, when it comes to interacting with customer support teams. We discovered that, in the fast-paced world of today, customer expectations are not being met, frustrations are high, and patience is wearing thin.
For businesses today, taking care to reach customers where they are, and connecting with them on their terms, is critical. Where are customers spending their time? On instant messaging and social media apps such as Slack, text messages and WhatsApp. In today’s digital-first world, receiving customer support through such channels seems like the most logical approach, and for many customers, this is indeed the case.
Today, providing strong customer service is key – according to Zendesk’s CX Trends 2022 report, 72% of business leaders say that their organization views customer service as a critical business priority. Moreover, customers today are engaging more with service teams, with support requests – ranging from technical questions to assistance with a return – up 14%, in comparison to last year.
“The best support ticket is the one that’s never created,” noted 1 Zendesk’s Elaine Atwell. There are times when help is needed, yet some things are easier to simply do by oneself, on one’s own terms. Plus, there also comes the self-satisfaction of striking a complex task off a list (I managed to fill out my tax forms)!
Today, many companies worldwide are doubling down 1 on their reskilling and upskilling efforts, and equipping employees with the crucial skills that they need to thrive in the world of work today. Here, we review the key skills that customer service agents need to hone, in today’s ever-evolving landscape of work.
As consumer behavior rapidly changed during the pandemic, accelerating the shift from in-person to online shopping and the expectation for speedy shipping, the Third-Party Logistics (3PL) industry has boomed. 63.5% of shippers now outsource their warehousing activities to 3PL providers1, 81% outsource domestic transportation2 (which is the most common services outsourced1), and 44% outsource freight forwarding3.
How do your customers really regard their experience with your brand when they use your companies’ products or services? Customer experience (CX) relates to just this. Spanning the entire relationship that a customer has with a company, CX encompasses each and every touchpoint – from in-store to online shopping, browsing a website, and interacting with customer support teams.
Many of us have experience interacting with customer support agents in various contexts, from streaming service subscriptions and car rental bookings, to online clothing purchases. For businesses worldwide, offering timely support across multiple channels and touchpoints is critical in today’s highly competitive and digital-first world. A strong customer experience strategy is a defining feature that sets companies apart – yet what do customer service and customer support truly mean?
