Project profitability metrics every agency should track
Every hour of overservicing is margin you'll never get back. The question isn't whether it's happening at your agency; it's whether you can see it before the invoice goes out. Most agencies track revenue, headcount, and hours logged. Those numbers feel productive. They fill dashboards and look great in Monday standups. But none of them tell you whether a project actually made money. In my experience, the agencies that grow profitably are the ones that obsess over a different set of numbers entirely.
