Once upon a time, SMS was the crowning achievement of communications technology. It combined email’s asynchronous archive of messages with a portable device, allowing anyone to send and receive information anywhere they were. Today, widespread mobile internet access has somewhat eclipsed the main functionality of SMS, but it remains a dominant form for communication in many markets and in particular business cases.
Perhaps because we are constantly swamped with push notifications, they can go overlooked as a messaging category. They are nevertheless an important medium of modern communication, and a more diverse one than you might think. Push notifications initialize interactions between a recipient and a sender, in an era of communication where response times are measured in seconds. Such high-frequency information requires effective distillation to remain efficient and to avoid flooding recipients with noise.
SMS is the most reliable and highly-read notification channel, making it a popular choice for developers who want their systems to send notifications to their users. If you’ve got an application that needs to send out short, important, time-sensitive messages, you should consider integrating an SMS API into your system to help you handle this. In this article, we explain how to choose the right SMS API provider for your needs.
Most people who interact regularly with smartphones and tablets are familiar with what a push notification is. They want their calendar application to post an alert to their mobile or desktop interface, for example, whether or not they have the app open or their screen locked. If they want to change when, how, or if they receive notifications at all, they simply adjust those in the application settings. For app developers, push notifications are a great way to keep users engaged with a product.