Teams | Collaboration | Customer Service | Project Management

Businesses buy your products or services to help their operations run efficiently and to meet their customers’ expectations. And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. In other words, effective B2B support forms the foundation for long-term successful customer engagements.

Have you ever asked someone for their phone number but then stressed about that first call? It can be daunting to pick up the phone and call a stranger, but it’s the only way to get to know someone. Discovery calls are the same way—somewhat daunting, but critical to building relationships with leads. They’re your chance to get to know the prospect and introduce them to your business.

We get it. Running a call center is hard. Between the endless inbound calls and technical hiccups, managing a call center tests your patience and persistence. The good news is you can make things easier on yourself with a call center software solution: CCaaS. By 2022, contact center as a service (CCaaS) software will account for roughly 50% of preferred adoption models in contact centers.

If you want your business to succeed, it’s not enough to just bring in new customers over and over again. Yes, new customers are always needed, but if you’re not retaining the customers that you already have, you’ll always be working from a marked disadvantage. That has always been true, but in 2020 it is more true than ever before. A whopping 65% of a company’s business comes from existing customers.

Every startup dreams of making it big, but even now with so many examples, it’s difficult to pinpoint what exactly gives a unicorn its horn, so to speak. That’s why we decided to study startups, including some who went on to become unicorns. For our Startups CX Benchmark Report 2020, we examined over 4,000 startups to determine whether there was a connection between startup growth and customer experience (CX) investment. Spoiler alert: there was.

A lot has changed since our initial COVID-19 update, but we still feel strongly that in order to make it through this crisis and keep our business moving forward, we need to prioritize the wellbeing of our customers, our employees and our communities. We remain committed to keeping our customers at the center of everything we do. That includes investing in both our products and our people.