The entire reason you created a business in the first place was probably to help a customer meet a need or solve a problem. Chances are, you designed your products and services for the same reason. 2You should operate in the same way. But most brands have lost sight of what’s truly important: the customer. If you don’t put your customer’s needs and issues above all else, you’ll have to deal with the consequences. And they’re not so sweet.
If you’re a sales professional, you’re likely sick and tired of external prospecting. Whether you’re soliciting in person or making outbound calls, it’s one of the most frustrating and time-consuming parts of the process. That’s why, when you receive an inbound call for information from a prospect, it’s a joyous occasion. One common mistake a lot of sales professionals make is assuming that an inbound call is a slam dunk can’t-miss sale. This is not the case.
Humans have always loved the idea of robots having feelings. Hollywood has cashed in on this affinity in multiple films, from making robots fall in love with each other, to an alternative dystopian future where robots are taught to feel, leading them to overpower humans. But even with such narratives, humans like it better when chatbots are taught more about feelings and made to assist them with empathy1.
What do we call a “call center” today? Is it really a call center anymore or is it a vital part of the customer journey? Today, more than ever we have more ways to communicate with family, friends, and companies we do business with. Gone are the days of picking up the phone, waiting on hold listening to elevator music (some of it was okay), and being transferred 10 times to get something done. We demanded change as technology afforded us more options to get things done.
Providing good customer service is an art. Typically, someone calling into a customer support department is already angry and frustrated with the services your company offers, and it is the job of a skilled customer support agent to diffuse that issue and help that customer leave satisfied and smiling. Blindly fumbling about or taking a one size fits all strategy toward the happiness of your customers is a perfect recipe for failure.
The facility management industry is unique. You’ve got customers with all different types of buildings and a wide array of needs and demands. This means there’s isn’t a “blueprint” for how to deal with customer issues as they arise. Fortunately, B2B customer support software exists to help! Here are a few reasons why facility management leaders need support software to optimize their operations…
Gone are the days when artificial intelligence (AI) was a mere buzzword. Today, AI is transforming our lifestyle. AI enables machines to perform a myriad of tasks with minimal human interference. Whether in sales, marketing, or customer service, AI has revamped business processes. According to a recent Gartner report1, 55% of established companies have started making investments in AI or have prioritized it for their immediate plan of action.
A common part of a growing company’s journey is beginning to build and sell multiple products, along with the original one you used to launch the business. As that happens, your relationship with customers will necessarily evolve and you may need to reconsider what customer-centricity looks like for your brand.
