Many companies focus on customer-facing features and tools when selecting a helpdesk platform for their customer support team. There are good reasons for this, particularly when you need to build extensive options for customizing a strong multi-channel or omnichannel program.

Have you ever overheard people having heated discussions about the differences between help desks, service desks, and IT service management (ITSM)? Surprisingly, we have. Some argue that help desk is an outdated term referring to an IT-centric support capability born in the late 1980s (think mainframes), with little attention to the end user. They may say service desk was coined to describe a new focus on serving end-users in a timely manner.

Customer support teams are built on the basis of collaboration — we are the connectors between our customers and our team members and yet oftentimes support can feel segregated from the rest of the company. This feeling can have many causes: the usual perception of the team as a “cost center”, lack of understanding of the nature of the work that support does and, worst of all, the lack of connection and collaboration within the support team itself.

Helpdesks are one of the most integral tools for delivering a better support experience for your customers due to their ability to organize and streamline communication. But that’s not the only factor which makes them important. They also reflect the brand and values of your company. Today, users look for personalized customer experiences.