A toll-free number, an email address, and a bunch of office addresses arranged randomly. If that’s your idea of a ‘Contact Us’ page for a business website, then you’re losing out on a lot of valuable opportunities with your contact us page.
Raise your hand if you’ve heard that your business needs to be customer centric. Now raise your hand if your business is customer centric. If you didn’t raise your hand at all – and not only because you are in a public space and are wary of strangers seeing you perform erratic movements – then you better quickly learn why your B2B business needs to be customer centric. Never even heard of customer centricity?
A customer’s journey begins much before they become your customers. If you wish to grow a loyal customer base, you need to understand how to deal with different types of customers. You can categorize the different types of customers by identifying the specific needs of each potential customer or customer segment. Search for your brand on review websites or social media. You’ll get a bunch of different reviews & reactions to your products and services from customers.
Consumers have embraced the idea of banking and investing online, and that’s good news for FinTech companies. But with more people doing their business and their banking online than ever before, it is challenging for FinTechs to differentiate their offerings from traditional financial service providers who have online offerings as well. The highly competitive landscape creates challenges for FinTechs who want to attract customers away from traditional financial service providers.
