Sales win rate: How to calculate and improve it
Key performance indicators (KPIs) are critical measures of performance for sales teams. They can evaluate the efficiency of a sales funnel, assess the effectiveness of outreach methods, and even identify the number of emails reps send out in a given week. But no KPI receives more attention than the sales win rate. Win rates reveal important details, including which sales tactics work best, which areas need improvement, and which products or services generate the most sales.