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How CRM integrations strengthen your CRM solution

A recent MuleSoft survey found that the average business uses almost 900 different applications—but only 28 per cent of those applications are integrated. This means employees are wasting huge amounts of time switching between apps, searching for information, and entering data manually. But there’s a better way.

How to Calculate Customer Lifetime Value (CLV)

Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting explanations, you might be unsure where to start or even confused about what exactly it measures. But don’t worry because we’re here to explain the ins and outs of this important metric. After all, measuring your CLV can help guide marketing spend, uncover marketing impact, and identify your most valuable customers.

Know it all with a chatbot for customer service

Chatbots are a great way for companies to keep up with growing customer expectations. As AI-powered solutions get more sophisticated, customers are more open to chatting with a bot. Indeed, Zendesk’s CX Trends 2022 Report found that 69 per cent of customers are willing to interact with a bot on simple issues. And with good reason. Bots are fast and responsive. Plus, it’s a lot easier to be there for your customers with a chatbot on your team.

Why product knowledge is essential in customer service

Excellent customer service depends on knowing what you’re selling like the back of your hand. Business Wire revealed that consumers rank “knowledge about the product or service” as one of the top qualities of customer service agents. Customers expect support agents to know everything there is to know about a company’s products and services. Simply reading out specs from a product information sheet won’t cut it.

How to track and improve your customer loyalty

Businesses need loyal customers. But gaining and maintaining customer loyalty is hard work. Zendesk’s CX Trends Report 2020 revealed that half of customers will leave after just one bad customer experience and 80 per cent will leave after multiple bad experiences. These scary numbers highlight just how important it is to stay on top of customer loyalty. But with so many metrics and so much data, it can be tricky to know where to start. If that sounds familiar, this article will help.

B2B Helpdesk: Key Functions & New Industry Standards

The B2B helpdesk is made up of a core team inside a company’s IT apparatus that assists with issues that arise for a specific type of technological incident or problem. This serves an obvious need of ensuring that such issues are resolved quickly, reliably, and repeatedly—to reassure businesses and their clients that they can continue operating while a dedicated team promptly addresses these specific issues.

How to Obtain Customer Feedback - And What to do With it

If you're running an IT department, then you know how important it is to obtain customer feedback. Not only does this help ensure that you are meeting your customers' needs, but it also gives you a chance to improve your services. Without it, you are flying blind and can't make informed decisions about how to improve your product or service. Obtaining customer feedback can be a little tricky, we know.

How the C-suite can navigate the intersection of AI, crypto, cloud and more

If the recent hype around ChatGPT is anything to go by, the world seems to be reaching an inflection point in artificial intelligence (AI) and associated tools. (GPT stands for Generative Pre-trained Transformer, a large language model for generating text using deep learning.)

Why Smooth Customer Experiences Is Vital To Business Success

A seamless customer experience is one where the customer interacts with a company in a smooth, effortless manner. The customer feels that their needs are understood, meaning the company is able to anticipate the customer's needs and proactively offer solutions. For example, a company that offers personalized product recommendations based on the customer's purchase history is demonstrating an understanding of the customer's needs.

Live Online Chat Software: Real Time Customer Service

Live online chat software has become increasingly popular in recent years as a way for businesses to connect with customers in real time. These chat tools allow companies to provide quick and efficient customer service, increase sales, and improve customer satisfaction. In this article, we will take a closer look at live online chat software, including a specific product called Vision Helpdesk Live Chat Software.