Every year, Simpplr Research conducts a study on the current state of internal communications. The State of Internal Communications 2020 (pre-COVID-19) report is Simpplr Research’s most downloaded report and provides useful benchmarking data for internal communications professionals. Insights from this report should still be relevant for most programs.
In the early 2000s, the thought of companies connecting with customers over instant messaging would have seemed ludicrous. But in 2021? That’s the norm. According to the Zendesk Customer Experience Trends Report 2021, messaging channels like WhatsApp and Facebook are becoming new consumer favorites. Nearly a third of customers said they messaged companies over communication apps for the first time in 2020.
Communication is not easy. Especially at a professional level, poor communication can ruin relationships and, eventually, entire businesses. It’s hard to communicate effectively even in a small business with a few employees, let alone in an organization of hundreds or thousands. Then how do you succeed at it? Is there any secret? First, you need to learn the real importance of effective business communication. Then, put your best efforts into constantly improving this aspect within your team.
One of the best parts of my job is how diverse my team is. As the Head of Revenue Marketing at Asana, the people I work with are spread across the globe and timezones. Even when everyone returns to the office, I’ll still have a distributed team with team members in the US, Asia, Europe, and Australia. Given the makeup of my team, I had a lot of experience managing a distributed team even before the world suddenly shifted to remote work.
Many employees dread asking for a time off request at work in today’s world because they think their employer would reject it. But then, taking some time away from your office can help you to create a work-life balance. So if you plan your proposal well, not causing your employer problems, you will have a high chance of getting those days off.
