What’s your favorite brand of sneakers? Nikes? Reeboks? Or maybe you’re more of a Converse kind of person? Now, how weird would you feel stepping into someone else’s pair? The same goes for SaaS tools. Everyone has specific apps they’re comfortable in, and it’s never fun to have to jump into a different tool. If you use Teamwork to organize and manage projects, being asked to collaborate with developers in their tool is a lot like walking in a different pair of sneakers.
In the world of digital marketing, if your strategies and campaigns aren’t constantly evolving and growing, you’re bound to get left behind by the competition. At Statwax, we’re trusted by fast-moving clients to pivot strategies on a dime and deploy new tactics in order to stay ahead of the curve.
Customer service is the way you assist customers before, during, and after the sale. Some companies have teams devoted to customer service, others have whole departments, or some even require every employee to participate. So, defining an organization-wide customer service philosophy is essential to attract and retain long-term customers. Customer service is a key factor in customers choosing which businesses to buy from, so it’s critical to get right.
SaaS is a sparkle in the technology world today, and a host of companies including Freshworks is riding the wave. While it is given that we’re being aided by a technological shift, it’s no mean feat to remain on the cusp of the wave—to maintain the trajectory and keep hitting milestones charted out many moons ago. Among the factors that have helped us in this journey, one of the significant contributors is what we’ve built with our people: our culture.