Gamification for Support and Sales teams: what works (and what doesn't)
Gamification is the practice of adding game-like mechanics such as points, badges, leaderboards and rewards to non-game activities in the attempt to influence behaviour. The term took off in the early 2010s when websites and apps started using the idea to drive engagement. Stack Overflow is a well-known example: simple gamification mechanics like upvotes and reputation scores helped steer behaviour and improve contribution quality. It wasn’t just “fun graphics” - it was a system.