Since the beginning, Basecamp has been marketed as a project management and collaboration tool for small businesses (or small teams inside larger businesses). However, over the years we’ve also heard from thousands of people who use Basecamp outside of work. They’ve gone off-label and turned to Basecamp to help them manage all sorts of personal projects too. No surprise there – it really works!

As Product people, we all know how important our product roadmap is. It allows us to connect product strategy to a timeline, outline what’s coming when and clarify why you are doing things. But we heard from many of our customers that they expect for more, so we’ve revamped the roadmap. Now, it doesn’t only tell everyone what you’re planning to do, it also keeps track of the actual progress of your development teams so everyone is informed on what actually happened.

It’s clear that feedback can – and should – be a critical part of the product management decision making process. When planning your product strategy it is essential to find out what real users think and then strike a balance between coming up with your own innovative ideas, reacting to market trends and taking customer opinions into account.

In project management, there is a constant struggle at identifying the best approach for work: the classic Waterfall methodology or the more flexible Agile methodology. It’s hard to find an organization that only follows either one of these. Though there may be scrum purists who would revolt against the idea of integrating Waterfall and Agile approaches, a hybrid process is often what many teams prefer.