If you are looking for a way to improve your company’s performance, customer service outsourcing is the ace under your sleeve! As a company owner, all the decisions you make can have a significant impact on consumer behavior. And, ultimately, your company’s profits. That’s why it’s so vital to offer good customer service at every stage of the customer experience. Be ready to build a customer support team!

Companies that excel at customer experience have been shown to drive revenues 4-8% higher than their competitors. This increase can be attributed to a variety of benefits that arise from improving CX. First, a great customer experience leads to higher loyalty rates. Second, 86% of buyers are willing to pay more for a great customer experience, according to research from PWC. Additionally, people who enjoy their customer care typically tell others about it.

A 2019 survey on the state of marketing automation found that 75% of companies were already using some form of marketing automation. Of those respondents, 66% indicated that the tools had been either ‘moderately’ or ‘very’ effective. The same survey looked into the leading marketing automation tools and determined that the top three were social media post scheduling (85%), email marketing (75%), and social media advertising (58%).

What are the most dreaded customer service calls to make? Do customers enjoy making small talk with support agents, or prefer to get straight to the point? We polled more than 1,200 consumers across the United States to get a pulse on how they are feeling today, when it comes to interacting with customer support teams. We discovered that, in the fast-paced world of today, customer expectations are not being met, frustrations are high, and patience is wearing thin.

Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social media strategy are often more successful. Great social media marketing accounts for the needs of both the consumer and the business. You can achieve this through careful research and a detailed social media strategy template.

For businesses today, taking care to reach customers where they are, and connecting with them on their terms, is critical. Where are customers spending their time? On instant messaging and social media apps such as Slack, text messages and WhatsApp. In today’s digital-first world, receiving customer support through such channels seems like the most logical approach, and for many customers, this is indeed the case.

Crafting a digital marketing strategy is essential for business success. You must think about more than just the deliverables, though. A strong digital strategy also describes the steps you’ll take to reach your goals and considers the existing landscape and how it might evolve. It’s best to start with the information available. Use this to gauge the success of your current activities and optimise future marketing operations.

Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of mouth and more repeat business. You can even increase employee retention with great service, as people like working for organisations that treat their customers well.

Today, providing strong customer service is key – according to Zendesk’s CX Trends 2022 report, 72% of business leaders say that their organization views customer service as a critical business priority. Moreover, customers today are engaging more with service teams, with support requests – ranging from technical questions to assistance with a return – up 14%, in comparison to last year.

With customer experience becoming more important than ever, interactive customer experience conferences are the need of the hour. Whether it’s a virtual experience, in-person event or a hybrid summit, companies are reimagining customer journeys to reduce friction, accelerating the shift to digital channels, and providing for new safety requirements. With the ongoing global crisis, many organizers have switched to hybrid and virtual conferences.