A 2019 survey on the state of marketing automation found that 75% of companies were already using some form of marketing automation. Of those respondents, 66% indicated that the tools had been either ‘moderately’ or ‘very’ effective. The same survey looked into the leading marketing automation tools and determined that the top three were social media post scheduling (85%), email marketing (75%), and social media advertising (58%).

What are the most dreaded customer service calls to make? Do customers enjoy making small talk with support agents, or prefer to get straight to the point? We polled more than 1,200 consumers across the United States to get a pulse on how they are feeling today, when it comes to interacting with customer support teams. We discovered that, in the fast-paced world of today, customer expectations are not being met, frustrations are high, and patience is wearing thin.

Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social media strategy are often more successful. Great social media marketing accounts for the needs of both the consumer and the business. You can achieve this through careful research and a detailed social media strategy template.

For businesses today, taking care to reach customers where they are, and connecting with them on their terms, is critical. Where are customers spending their time? On instant messaging and social media apps such as Slack, text messages and WhatsApp. In today’s digital-first world, receiving customer support through such channels seems like the most logical approach, and for many customers, this is indeed the case.

Crafting a digital marketing strategy is essential for business success. You must think about more than just the deliverables, though. A strong digital strategy also describes the steps you’ll take to reach your goals and considers the existing landscape and how it might evolve. It’s best to start with the information available. Use this to gauge the success of your current activities and optimise future marketing operations.

Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of mouth and more repeat business. You can even increase employee retention with great service, as people like working for organisations that treat their customers well.

Today, providing strong customer service is key – according to Zendesk’s CX Trends 2022 report, 72% of business leaders say that their organization views customer service as a critical business priority. Moreover, customers today are engaging more with service teams, with support requests – ranging from technical questions to assistance with a return – up 14%, in comparison to last year.

With customer experience becoming more important than ever, interactive customer experience conferences are the need of the hour. Whether it’s a virtual experience, in-person event or a hybrid summit, companies are reimagining customer journeys to reduce friction, accelerating the shift to digital channels, and providing for new safety requirements. With the ongoing global crisis, many organizers have switched to hybrid and virtual conferences.

A customer service specialist is one of the people a customer will interact with when they make a purchase of a product or service from a company. The role requires many skills, but perhaps the most important are interpersonal skills and a thorough knowledge of the company’s customer care policies. In this article, we’ll look at what customer service and customer experience are, how they interact, and then go into more detail about the typical tasks of a customer service specialist.

Conducting an impactful customer service performance review sets the stage not just for the evaluation and growth of your team members but can also identify larger trends within your support strategy. However, many pieces make up an individual’s customer support career development, and it can get difficult to track them regularly. You’ve got performance metrics to pay attention to, career growth, and paths of interest for your customer service representatives.