Beyond the chatbot: why agentic AI is the partner internal comms has been waiting for
The hype around AI in internal comms is intense and confusing right now. The comms pros I’m talking to aren’t lacking tools. They’re trying to figure out which ones actually work. And asking when it’s OK to use them. And even wondering which ones won’t kill our craft. The fears are legitimate: Will I have a place in the future? Will AI kill my critical thinking? And how do I keep up when the pace of change won’t wait?