As we enter 2022, we must reflect on how the digital-first experiences of the last two years have redefined our future. Based on increased demand, businesses are meeting customers in the digital realm more than ever and seeking to offer a service experience that respects the individual behind the screen. Consumers fundamentally haven’t changed—they want their service needs met as fast as possible.

Creating an experience in the SaaS space is immensely important when you’re looking to delight your customers, every step of their journey with you. Freshworks strives to do exactly that. We take a fresh approach to how businesses discover, engage with, and realize value from software throughout their journey. Over the past few years, prospective/existing users have used G2’s growing community of trusted reviewers to make intelligent software buying decisions for their business.

According to Statista, 88% of customers expect companies to offer an online self-service portal. Creating a great knowledge base article is the first step to promoting self-service. But how do you create a great knowledge base article? How do you choose which questions need to be answered in your knowledge base? And how do you measure if your knowledge base is successfully helping customers get quick answers, while unburdening your support team?

When you want to find out how your customers feel about your brand, metrics such as customer satisfaction score, customer effort score, and net promoter score are indicators that always come to mind. But, have you considered measuring customer value? Customer value is a metric that holds the answer to understanding the value your customers derive from your business and, therefore, their likelihood of being your long-term customer.

The year ahead will see more and more brands leverage certain technology tools for deepening customer relationships and improving CSAT scores. Here are three key trends likely to help agents and keep customers delighted: 1. 2022 will be the ‘return to human’ as we hit the chatbot ceiling. As the pandemic pushed business online overnight, companies quickly scaled automation and self-service technology like chatbots and FAQs to deflect and resolve customer issues.

We all realize that customer feedback is a goldmine of insights. But it’s easy to lose track of what your customers expect, want, and need from your business. That’s why you need a structured and organized feedback management system, a.k.a, a Voice of the Customer(VoC) program that taps into the voice of every customer segment to gain business value. If you’re looking for more reasons, techniques, and best practices to kickstart a VoC program, then we’ve got you covered.

Support reps or business owners may find themselves in a fix when they have to say no to customers. Chances are that your customer may have asked for a feature you don’t offer or requested for an unreasonable service, shared concern about a company policy, or given unsatisfactory feedback for your product. Saying no to a customer should count as an essential skill for a customer support representative. But how do you say no to customers in a positive way?

With customer experience becoming more important than ever, interactive customer experience conferences are the need of the hour. Whether it’s a virtual experience or a hybrid initiative, companies are reimagining customer journeys to reduce friction, accelerating the shift to digital channels, and providing for new safety requirements.

Consumers, in their never-ending search for something new and better, expect excellence. And at the frontlines of today’s digital commerce revolution are customer service agents, who are expected to go the extra mile in delivering quality customer experiences. However, for your teams to deliver excellence day in and day out, they must have the analytics tools and data necessary to truly understand customers’ wants, needs, and values at every stage of the customer journey.

In a recent webinar, Nick Mehta sat down to talk with Netomi Founder / CEO Puneet Mehta to discuss how customer experience has evolved over the past few years, and what’s to come in 2022 . Here’s a recap of the discussion, featuring some of its top takeaways.